The Heat superstar would rather be in the playoffs. Starting the offseason rooting on his buddy Lando Norris’s first-ever win, though, is a pretty good consolation.
Miami in May sets the stage for an electrifying race as the eve of the Miami Grand Prix dawns. The sun dominates the sky, enveloping the city in its radiant warmth, while the heavy humidity adds a distinctive flair to the atmosphere, ideal for Formula 1 drivers seeking optimal tire traction.
In this ambiance, Jimmy Butler, the acclaimed Miami Heat star, exudes calmness within the paddock club of the Miami International Autodrome. Anticipating his friend Lando Norris’s triumph on the track, Butler remains unfazed, indulging in his sixth steamy cappuccino of the day, occasionally humming along to Rihanna’s “Please Don’t Stop the Music.”
Butler’s entrepreneurial journey, from brewing coffee in his NBA bubble to establishing BigFace Brand as a thriving roaster and merchandiser, reflects his dynamic spirit. Dressed in signature BigFace attire, he oversees his coffee truck with effortless style, embodying the essence of his brand.
Despite speculation surrounding his future with the Heat due to a recent injury, Butler maintains his composure, a testament to his resilience and focus. As I approach him, navigating the maze of walkways to the paddock, Butler notices my perspiration, prompting a humorous inquiry about my state.
An injury meant Playoff Jimmy watched the Heat’s first-round series against the Celtics from an unusual perch: the bench.
At the Miami Grand Prix, the presence of celebrities further underscores their divergence from the norm. Among the notable attendees are Patrick Mahomes, Camila Cabello, Anthony Mackie, and Donald Trump. While most celebrities maintain a low profile, security guards create a literal path for Trump. Mackie and Cabello swiftly navigate through the paddock club, occasionally acknowledging fans with a brief wave.
In contrast, Butler stands out as he casually enjoys his coffee near the truck, attracting a steady stream of admirers seeking selfies or conversations. Patient and gracious, Butler engages with fans, whether they idolize him or express gratitude for his contributions to the Heat.
“People don’t get the opportunity to see myself or people they see as stars or celebrities or famous people,” Butler explains. He definitely has fun with his fame, like showing up to media day with an emo look—and then bringing back the persona for a Fall Out Boy music video. “As great as it is to be known, it can be a lot. But it’s great to be liked, to be loved, to be noticed. I think that’s what everybody always wants,” he says. “Attention is a motherfucker, I’m not gonna lie. But if it’s in a good way, it can be a great thing.”
